Classes in mktg

MKTG 23 Independent Study 1.0 units
Description: Designed to afford selected students specialized opportunities for exploring areas at the independent study level. The courses may involve extensive library work, research in the community, or special projects. May be repeated until six units of credit are accrued. This course has the option of a letter grade or pass/no pass. REQUIRED: The study outline prepared by the student and the instructor must be filed with the department and the dean.

Student Learning Outcomes:

1. These will be determined if the class is brought back.


MKTG 100 Principles of Marketing 3.0 units
Description: An introduction to the economic and social problems involved with moving goods and services from the producer to the consumer. This course covers topics such as marketing institutions, channels of distribution, pricing, and government relationships. This course has the option of a letter grade or pass/no pass.

Student Learning Outcomes:

1. Prepare a marketing plan for a product or service.
2. Describe the process of promoting products, brands, labels, packaging, and the marketing mix, including new trends.
3. Define marketing and the core concepts of needs, wants, demands, products, exchange, transactions, and markets.


MKTG 190 Occupational Work Experience/Marketing 1.0 units
Description: Occupational work experience for students who have a job related to their major. A training plan is developed cooperatively between the employer, college and student. (P/NP grading) 75 hours per semester paid work = 1 unit. 60 hours non-paid (volunteer) work per semester = 1 unit. Student repetition is allowed per Title 5 Section 55253. Minimum 2.00 GPA. REQUIRED: Declared vocational major.

Student Learning Outcomes:

1. The student will increase job skills in at least one of the following transferable skill sets: Communication, Research and Planning, Human Relations, Organization, Management and Leadership, Work Survival