PE 7 Theory of Sport Management

Instructor: Nikki Dequin


Week 1- Intro to the course/ course syllabus/ Chapter 1

            Questions                                                                       Key Points from the chapter

1. Create definitions for sport & sport management.

2. List career opportunities in the field of sport management.

3. What is unique about sport management versus other fields of study?

4. Identify tasks sport managers will engage in during their careers.

5. Discuss challenges and opportunities regarding technology, ethics and social responsibiltiy.


Nature & scope of the sport industry

   -Sport industry settings

   -Types of sport (traditional vs new)

   -Sport industry segments

           -Product type model

           -Economic impact model

           -sport activity model

   -Unique aspects of sport management


   -Financial structures

   -Career paths

   - Social institution

   -Sport Management competencies




   -Challenges & Opportunities

           -Technology          -Ethics        -Globalization

           -Social responsibility

Week 2- Chapters 2 & 3

            Questions                                                                        Key Points

1. Explain the purpose of taking general ed. courses.

2. Identify specific courses that a sport management major would take.

3. Identify behaviors that exhibit a professional attitude with regard to image, work transition, business etiquette, academic preparation, and professional development.

4. Explain how values, interests, and skills play an important role in career planning.

Professional preparation

    -General Ed.

    -Major courses

    -Field experiences

Professional attitude


    -Work transition & adjustment

    -Business etiquette

    -Academic preparation

    -Professional development

Career planning & management



    -Occupational info

    -Career implementation

          1. Describe how a person becomes a critical thinker.       -Becoming a critical thinker

          2. Define critical thinking.                                                    -components & questions to consider

                                                                                                -Identifying what is meant by critical thinking

                                                                                                    -what is is not/ what it is

                                                                                                -Approaches to critical thinking

                                                                                                -Sponge approach

                                                                                                -Panning for gold approach

                                                                                                -Citical thinking questions:

                                                                                                   *What are the issues and conclusions?

                                                                                                   *What are the reasons?

                                                                                                   *What words or phrases are ambiguous?

                                                                                                   *What are the value conflicts and assumptions?

                                                                                                    *What are the descriptive assumptions?

                                                                                                   *Do the reasons contain fallacies?

                                                                                                   *How good is the evidence?

                                                                                                   *What significant info is omitted?


Week 3 -Chapters 14 & 15

           Questions                                                                         Key Points

1. Describe the difference between public, nonpublic and commercial organizations.

2. What approach would you take to evaluate organizational effectiveness & efficiency?

3. Describe the strategy your organization would take to gain a competitive advantage over your competition.

4. How would you address the issue of unfair treatment of diverse employees in the workplace?

Definition of the term organization

Types of organizations




Organizational effectiveness

   -Effectiveness & efficiency

   -Approaches to evaluation

Organizational structure


   -Formalization or standardization

   -Centralization & decentralization

Organizational design

   -Simple stucture

   -Machine bureaucracy

   -Prof. bureaucracy






   -General             -Specific

Strategy -Gaining an edge

Organizational culture

Organizational change -goal

Organizational diversity -diversity & management

1. Define management & leadership.

2.Explain the difference between management & leadership.

3. How would you go about managing an organization?

4. How would you go about leading an organization?

5. List specific skills needed to manage successfully.

Management & leadership.


-Managers & leaders

Management as a process  in sport organizations

-Scientific management approach

-Human relations management approach

-Process approach

Leadership as a process in sport organizations

-Trait leadership theory

-Behavioral leadership theory

-Situational (contingency) leadership models

Managerial leadership

-Classifications of managers

-Managerial leadership skills

Managerial roles




Weeks 4 & 5- Management Functions/Marketing Chapters 6 & 9

          Questions Chapter 6                                                         Key Points          

1.List the functions that sport management & marketing               -Functions of Sport management & Marketing agencies

   agencies conduct.                                                                    -Types of agencies

2.List the different types of agencies & explain their                                -Full-service, -General, -Specialty & -In-house

   central role.                                                                             -Career Paths

3.What types of experiences, education & skills would                     -Experience, -Hiring, -Education, & -Skills needed

   a person need to attain when pursuing a position with a             -Current Challenges

   sport management & marketing agency?                                          -In-house vs. outsourcing

4.What are some current challenges facing sport management             -Conflict of interest

   & marketing agencies today?                                                          -Mergers & acquisitions


          Questions Chapter 9                                                        Key Points

1. Define sport marketing.                                                          -Defining sport marketing

2. Why would it be important for companies to develop              -Unique characterisitcs of sport marketing

    a mission statement?                                                                    -Intangible

3. Indicate the steps that you would include in a sport                       -Subjective & heterogeneous

    marketing plan.                                                                            -Inconsistent & unpredictable

4. Explian how you might capitalize on the popularity of                    -Perishable

    hip-hop in your marketing plan.                                                    -Emotions

                                                                                                  -Mission, ethics, & social responsibility


                                                                                                       -Mission statement


                                                                                                       -Being ethically & socially responsible

                                                                                                  -Developing a sport marketing plan

                                                                                                        -4 P's

                                                                                                         -10 steps

Week 6

Study Questions Chapter 10                                                      Key Points

1. Define consumer behavior.

2. What is the key to the success of a sport 


3. The degree to which a sport meets a particular

    need or motive depends on each consumer's

    perceptions & experiences. What are your

    perceptions & experiences with regard to your

    favorite sport?

4. Explain how physical surroundings might influence

    consumers' purchase decisions.

5. Explain why the internet has become a popular

    choice for sport consumption.

-Definition of consumer behavior

-Understanding the individual as a sport consumer

   *needs & *movtivation

-Participant & spectator markets

    -consumer perceptions - consumer attitudes

-Situational influences on the sport consumer

    -physical surroundings, -social surroundings,

    -taks requirements, -temporal perspective,

    -antecedent states

-Consumer decision making in sport

    -Decision process & -Post purchase evaluation

-Challenges facing sport marketers

     -meaning & emotion of sport consumption

     -globalization of sport

     -virtual consumption

     -compulsive consumption

Week 7 - Public Relations/Review for midterm

Study Questions Chapter 11                                                     Key Points

            1. What steps can a person take to become                  -Communication basics

                 an effective communicator?                                              -writing & speaking

            2. Explain the difference between media relations                   -becoming an effective communicator

                & community relations.                                                      -communication models

            3. List some recent technological advances that                      -models of public relations practice

                sport public relations professionals might use             -Media relations in sport

                daily.                                                                                 -sport in mass media

            4. As technological advances continue to occur,                     -print media

                explain how professionals might underuse direct                 -Electronic media

                communication skills.                                                         -Media relations specialist


                                                                                                -Community Relations

                                                                                                         -Why engage in these activities?

                                                                                                         -Community relations specialist


                                                                                                         -Ethical issues

                                                                                                 - Other public relations positions

                                                                                                 -Communication technology

                                                                                                         -Internet, -Email, -World Wide Web

                                                                                                 -Current challenges

                                                                                                          -posting info. online, -credible info, &

                                                                                                          -underusing direct communcation skills

            Chapter 12 Questions                                                  

What is your opinion of the financial situation of

professional sport?

What is your opinion of the financial situation of collegiate sport?

What is the difference between macroeconomics & microeconomics?

List revenue sources for both professional & collegiate sport organizations.

List job positions in both professional & college sport organizations that require financial management skills.

            Chapter 12 Key Points


Current financial situation of profession sport: growth, economic problems, attempts to equalize, reliance on the

media & business profits.

Financial situation of college athletics: rising costs, financial future, need to increase revenue & Men's basketball


Economics of sport: Macroeconomics, Microeconomics, overview of financial management (structure & financial statements),

Sport organizations (types & sources of revenues) & careers in financial management (sophisticated & specialized).


Websites/articles to review prior to 10/26 - Understanding Title IX & Athletics 101 & Mythbusting: what every female athlete should know. - Athletic budgets shrink as recession expands. By, Sean Nealon June 15.

Look up: California's economic crisis. 2010-2011 budget and fiscal outlook.

Chapter 13 Questions

List as many types of sport facilities as you can think of.

Expalin why some move from public to private.

List risk management issues with regard to sport facilities.

Describe the planning & evaluation processes that a faciltiy manager in charge of hosting a sporting event would use.

Chapter 13 Key points:

Types of facilities:

 -single purpose







Risk Management



 -An expensive endeavor

 -Technological advances

Faciltiy Management

 -Primary managers

Event Managers












Updated 10/22//2010

Nikki Dequin